PROFANE
eau de parfum
{about}
PROFANE is a fragrance packaging and branding project inspired by the relationship between the sacred and the profane.
The scent's floral base notes represent the sacred while its richer accents and the hard, sharp edges of the bottle revel in the profane.
For its brand campaign, this new fragrance "profanes" sacred objects by treating them with irreverence.
Works of art including Tamara de Lempicka's Young Girl in Green, Titian's Sacred and Profane Love, and Michelangelo's David
have been doctored to showcase the PROFANE bottle.
